This social action project harnesses your passion and turns it into something tangible by focusing on emojis. The Emoji Reaction Project is a browser extension that suggests ways for you to get involved with issues you care about.
The technology uses your emoji reactions to causes posted on Facebook -- essentially sad or angry faces -- to determine if you care enough about a topic to do something about it. The social action project covers a number of relevant social justice issues including affordable housing, gun control, immigration rights and racial justice.
This idea turns the idea of slacktivism on its head. It also helps young people leverage their passion and make a difference during a divisive time politically.
Why This Trend Is Growing
- Emoji Activism
- Use of emojis as a tool to promote and engage in social activism.
- Technology-assisted Social Action
- Leveraging technology to create tangible ways for individuals to get involved with social justice issues.
- Slacktivism Overturn
- Reversing the trend of slacktivism by offering meaningful and actionable ways for people to support causes they care about.
Industries Being Reshaped
- Social Media
- Social media companies can create features and algorithms to facilitate social activism.
- Non-profits
- Non-profits can partner with technology companies to create creative and engaging ways to reach larger audiences and encourage action for their cause.
- Education
- Educational institutions can use this technology to help engage students in social justice issues outside of the classroom.
