Norebo Has Unveiled a More Eco-Friendly Brand of Seafood

 - Nov 17, 2017
References: carterwongdesign & thedieline
Norebo, a "leading international fisheries group," has unveiled two new sub brands that offer more sustainable seafood products, with revamped branding to reflect that fact.

Norebo enlisted the multi-disciplinary studio Carter Wong to create the branding behind the new initiative – "encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands." The brands offer premium, sustainable fish that has been frozen at sea, and it sells to chefs, restaurants and fish & chip shops.

The branding is able to offer the best of both worlds, as it combines the traditional "fisherman" and ocean aesthetics of seafood brands, while also featuring a clean, minimalist design that has a simple but pronounced effect.