Procter & Gamble recently collaborated with TerraCycle and Suez, the largest waste management company in Europe, on the world's first fully recyclable shampoo bottle made with 25% plastic collected from beaches. This packaging made with post-consumer recycled (PCR) content will soon be available in France.
A recent report from the World Economic Forum and the Ellen MacArthur Foundation in the UK reveals that of the 300 million tons of virgin plastic that's produced annually, 43% ends up incorrectly deposited in the garbage and ends up in landfills. This is particularly significant because it means that most plastic packaging is used only once.
Considering that the look and shape of the Head & Shoulders shampoo bottle seems to remain unchanged, the makeup of this shampoo bottle sets a precedent that brands across multiple industries should take note of.