In an effort to promote environmental sustainability, KITH Women have released a green iteration of its classic Sporty & Rich tee.
The shirt swapped out the company's logo of "Sporty & Rich" for a more conscious counterpart that reads "Sporty & Green." The new typeface can be found inside of a recycling logo, next to the words "Protect Our Planet." In addition, 10 percent of the shirt's proceeds will be donated to the Natural Resources Defense Council, an organization that aims to ”safeguard the earth — its people, its plants and animals, and the natural systems on which all life depends.”
The shirt was designed by the company's former lead, Emily Oberg and will be retailing through the site.