100% plant-based, sustainable squalane skincare brand Biossance recently named Jonathan Van Ness as its first celebrity ambassador, who will play a role in an education initiative this summer. This partnership with the television personality, podcaster, comedian and beauty expert is set to help the brand set a new standard for clean beauty as the norm. According to Biossance, "Jonathan was the obvious choice for Biossance–he is personable, has an approachable style to beauty expertise, and has a true passion for sustainability." Already, Jonathan Van Ness has named the brand's 100% Squalane Oil as his must-have product.
Jonathan Van Ness of Queer Eye was recently also named Essie’s first male ambassador. Like Biossance and Essie, a growing number of beauty brands are welcoming male ambassadors to be the face of their products.