Duke is a loveable golden retriever and the spokes-dog for BUSH'S Baked Beans. While Duke is well-known for his BUSH'S commercials that have been airing since the 90s, he can now also be found on social media with his own dedicated Instagram account for a new generation. On the ItsDukeBush account, which was launched at this year's PetCon, fans can tap into Duke's off-camera life, which includes passions like travel, visiting fans and eating well. The social media account is a hub for productivity hacks, recipe recommendations and more from a friendly canine face.
At PetCon, many fans took the opportunity to have a meet-and-greet with the canine influencer, as well as grab themselves a yellow BUSH's Baked Beans bandanna of their very own to wear.
What Makes This Trend Stand Out
- Canine Influencers
- As pet ownership continues to rise, there is a growing trend in marketing towards dog and other animal influencers.
- Leveraging Brand Ambassadors Through Social Media
- With the rise of social media, brands can leverage the popularity of their brand ambassadors to engage with a new generation of consumers.
- Productivity Hacks and Recipe Recommendations
- Incorporating helpful content such as productivity hacks and recipe recommendations can create a more engaged and loyal following for a brand's social media accounts.
Sectors Adopting This
- Pet Care
- Pet food brands can leverage pet influencers to market their products and engage with pet owners.
- Marketing and Advertising
- As the use of social media grows, brands can find creative ways to incorporate brand ambassadors and influencer marketing into their overall marketing strategies.
- Social Media
- Social media platforms can continue to innovate and create new features to facilitate influencer marketing and brand ambassador collaborations.
