What is the trend of canine influencers?

As pet ownership continues to rise, there is a growing trend in marketing towards dog and other animal influencers.

What is the trend of leveraging brand ambassadors through social media?

With the rise of social media, brands can leverage the popularity of their brand ambassadors to engage with a new generation of consumers.

What is the trend of productivity hacks and recipe recommendations?

Incorporating helpful content such as productivity hacks and recipe recommendations can create a more engaged and loyal following for a brand's social media accounts.

What are the implications for the pet care industry?

Pet food brands can leverage pet influencers to market their products and engage with pet owners.

What are the implications for the marketing and advertising industry?

As the use of social media grows, brands can find creative ways to incorporate brand ambassadors and influencer marketing into their overall marketing strategies.

What are the implications for the social media industry?

Social media platforms can continue to innovate and create new features to facilitate influencer marketing and brand ambassador collaborations.

Canine Brand Ambassadors : Spokes-Dog

Canine Brand Ambassadors

Humorous Beans-Forward Campaigns Image 1

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Creator-Founded Pet Wellness Brands Image 1

BUSH'S Spokes-Dog Duke Now Has His Own Instagram Account

Laura McQuarrie — June 26, 2019 — Lifestyle

References: instagram & prnewswire

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Duke is a loveable golden retriever and the spokes-dog for BUSH'S Baked Beans. While Duke is well-known for his BUSH'S commercials that have been airing since the 90s, he can now also be found on social media with his own dedicated Instagram account for a new generation. On the ItsDukeBush account, which was launched at this year's PetCon, fans can tap into Duke's off-camera life, which includes passions like travel, visiting fans and eating well. The social media account is a hub for productivity hacks, recipe recommendations and more from a friendly canine face.

At PetCon, many fans took the opportunity to have a meet-and-greet with the canine influencer, as well as grab themselves a yellow BUSH's Baked Beans bandanna of their very own to wear.

Trend Themes

Canine Influencers — As pet ownership continues to rise, there is a growing trend in marketing towards dog and other animal influencers.
Leveraging Brand Ambassadors Through Social Media — With the rise of social media, brands can leverage the popularity of their brand ambassadors to engage with a new generation of consumers.
Productivity Hacks and Recipe Recommendations — Incorporating helpful content such as productivity hacks and recipe recommendations can create a more engaged and loyal following for a brand's social media accounts.

Industry Implications

Pet Care — Pet food brands can leverage pet influencers to market their products and engage with pet owners.
Marketing and Advertising — As the use of social media grows, brands can find creative ways to incorporate brand ambassadors and influencer marketing into their overall marketing strategies.
Social Media — Social media platforms can continue to innovate and create new features to facilitate influencer marketing and brand ambassador collaborations.

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