Branded Tailgate Contests

Bush's Baked Beans and Peyton Manning Debut Tailgate Contest

Bush's Baked Beans is teaming up with football legend Peyton Manning to offer fans the ultimate grilling experience this fall. Fans now have the chance to enter a contest for a private tailgate in Knoxville, TN, where Peyton Manning will be manning the grill, serving up delicious food featuring Bush's Baked Beans. The lucky winner will also receive tickets to the game, a year's supply of Bush's Baked Beans, and a new grill from BBQGuys.com.

Even if fans don't win the grand prize, there are still exciting opportunities to score Peyton-approved "Dad Packs." Twenty contest runners-up will receive these packs, filled with Bush's and BBQGuys signature merchandise and grilling essentials, ensuring they can enjoy their own grilling adventures with a touch of Peyton Manning's style.

This partnership between Bush's Baked Beans and Peyton Manning brings together the love of grilling and football, providing fans with a unique tailgating experience. With the chance to enjoy mouthwatering food, quality merchandise, and the thrill of being in the presence of a football icon, this contest is a must-enter for fans looking to elevate their grilling game and create lasting memories.

Celebrity-endorsed Contests
Brands are partnering with celebrities to host contests for fans, promoting products and experiences.
Tailgating Experiences
Tailgating experiences are becoming more high-end and exclusive, offering fans unique opportunities to engage with brands and celebrities.
Customized Merchandise
Contest runners-up are receiving personalized merchandise and grilling essentials, creating an opportunity for brands to create more exclusive and customized products.

Where This Applies

Food and Beverage
Food and beverage brands are teaming up with celebrities to offer one-of-a-kind experiences to fans.
Sports and Entertainment
Tailgating experiences are becoming more of a staple in sports and entertainment marketing campaigns.
Merchandising and Retail
Brands are using personalized merchandise as a way to incentivize contest runners-up and create more engaging experiences for fans.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 68%
Freshness 18%

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