In an effort to promote its new Chicken Ring, White Castle created a 42-minute Facebook live stream that was created to appear as a home-themed segment on the shopping channel -- the stunt was dubbed, The White Stream Shopping Channel.
The lighthearted stunt featured two female hosts who chatted about the chain's new food offering, promoting the snack as if it was this season's must-have item. This real-time feature was humorously highlighting the brand's Chicken Rings, which, according to the shopping channel segment, could be used for a variety of things, like accessorizing.
This clever campaign memorably promotes the brand while nodding toward consumer-driven forms of entertainment that are commonly seen online.
Image Credit: White Castle via Facebook
What Makes This Trend Stand Out
- Shopping Channel-inspired Promotions
- Brands can create humorous campaigns that nod towards consumer-driven entertainment, while still promoting their products and services.
- Food-themed Stunts
- Creating engaging content around new food products can help increase exposure and drive sales.
- Real-time Social Media Campaigns
- With the rise of social media, real-time campaigns can be leveraged to create interactive experiences for consumers.
Sectors Adopting This
- Fast Food Industry
- Fast food chains can use engaging social media campaigns to promote new menu items and drive traffic to their restaurants.
- Home Shopping Industry
- Home shopping channels can partner with brands to create entertaining segments that promote new products.
- Advertising Industry
- Agencies can create humorous and creative campaigns that utilize consumer-driven forms of entertainment, such as home shopping channels, to promote their clients' brands.
