In an effort to promote its new Chicken Ring, White Castle created a 42-minute Facebook live stream that was created to appear as a home-themed segment on the shopping channel -- the stunt was dubbed, The White Stream Shopping Channel.
The lighthearted stunt featured two female hosts who chatted about the chain's new food offering, promoting the snack as if it was this season's must-have item. This real-time feature was humorously highlighting the brand's Chicken Rings, which, according to the shopping channel segment, could be used for a variety of things, like accessorizing.
This clever campaign memorably promotes the brand while nodding toward consumer-driven forms of entertainment that are commonly seen online.
Image credit: White Castle via Facebook
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