Old Spice is known for its offbeat, unconventional approach to marketing and the brand recently shared a meeting livestream on YouTube that invited viewers behind the scenes. The "Boardroom LIVE" event was introduced with retro computer graphics and even an on-screen animated character in the form of a bulldog clip who resembled "Clippy" from Microsoft Word.
Over the course of the livestream, the team stuck to an agenda to touch on everything from small talk to "big talk," as well as charts, graphs and marketing strategy. During the "Influencer Zone" section, the team even brought on social media influencer Toddy Smith for a chat.
Those who missed out on the offbeat livestreamed meeting from Old Spice will have the opportunity to tune in again, as more sessions are scheduled to be shared throughout the fall.
What Makes This Trend Stand Out
- Offbeat Marketing
- Opportunity for brands to adopt unconventional and creative approaches to marketing, like livestreaming quirky meetings.
- Interactive Livestreaming
- Growing trend of engaging viewers through interactive elements in livestreams, such as animated characters and guest appearances.
- Influencer Collaboration
- Increased opportunities for brands to collaborate with social media influencers and incorporate their presence in livestreamed events.
Sectors Adopting This
- Marketing and Advertising
- Disruptive innovation opportunities in creating unique marketing strategies with offbeat elements and interactive livestreaming.
- Entertainment and Media
- Opportunities for interactive livestreaming to enhance audience engagement and attract viewers through unique and entertaining content.
- Social Media and Influencer Marketing
- Collaborative opportunities between brands and influencers to create engaging livestreamed events that appeal to a wider audience.
