Old Spice is known for its offbeat, unconventional approach to marketing and the brand recently shared a meeting livestream on YouTube that invited viewers behind the scenes. The "Boardroom LIVE" event was introduced with retro computer graphics and even an on-screen animated character in the form of a bulldog clip who resembled "Clippy" from Microsoft Word.
Over the course of the livestream, the team stuck to an agenda to touch on everything from small talk to "big talk," as well as charts, graphs and marketing strategy. During the "Influencer Zone" section, the team even brought on social media influencer Toddy Smith for a chat.
Those who missed out on the offbeat livestreamed meeting from Old Spice will have the opportunity to tune in again, as more sessions are scheduled to be shared throughout the fall.