Considering that social media sites are already dominated by cats, dogs, and other furry and feathered fellows, a platform like the Petcube app shouldn't come as much of a surprise. The "Twitch for pets", as it's branded, creates a social network that's all pets all the time, giving people a constant stream of cuteness.
Beyond simply including live streams of the most famous pets from the online network, the Petcube app includes an impressive degree of interaction for the people who frequent it. The company has released hardware like remote-controlled laser pointers and pet feeders that users have the ability to make use of directly through the app. This allows them to play with the pets that they follow as well as simply taking in their cuteness.
What's Driving This Trend
- Pet-focused Social Networks
- The rise of pet-focused social networks opens up possibilities for brands to advertise not only pet products, but also human products that stem from their pets' influence on their lives.
- Interactive Pet Technology
- As technology advances, there is more opportunity for pet owners to engage with their pets remotely through interactive pet tech via apps and hardware.
- Pet-friendly Remote Work Culture
- With the increasing popularity of pet-focused social networks and interactive pet technology, businesses can attract and retain talent by creating a pet-friendly remote work culture.
Who This Affects Most
- Pet Care
- The pet care industry should focus on incorporating interactive technology features in their products to create new revenue streams and attract younger, tech-savvy consumers.
- Digital Advertising
- Pet-focused social networks present a new advertising opportunity with specific, niche audiences.
- Tech Hardware
- As more interactive pet tech is introduced, there is a growing market for hardware companies to create innovative products that cater to pet owners.
