Superplastic's upcoming JANKY art toys will offer up limited-edition designs by 16 world-famous artists. Launched in a partnership between Paul Budnitz and Huck Gee, this new line of collectible toys will be the first release for Superplastic and will feature eccentric designs on cutely designed monsters. Some of the artists given the opportunity to work on JANKY art toys include McBess, Camilla d’Errico, Pete Fowler, Dalek and many more. Each artists design will draw from their larger body of work and will present the toys as unique and one-of-a-kind items.
The JANKY art toys project is currently up for funding on Kickstarter, with pledge backers receiving at least three random JANKY's. At the maximum pledge amount, Superplastic will include one of just 10 exclusive toys handmade and four-feet-tall. The campaign also includes several challenges, such as posting drawings of JANKY's to social media.
Key Themes Behind This Trend
- Limited-edition Vinyl Toys
- A trend towards limited-edition, artist-designed vinyl toys that rely on Kickstarter for funding opportunities.
- Collectible Art Toys
- An opportunity for the collectible art toy industry to incorporate limited-edition, artist-designed toys and explore new crowdfunding options like Kickstarter.
- Kickstarter Funding for Art Toys
- A trend towards funding collectible art toys through crowdfunding platforms like Kickstarter.
Where This Applies
- Collectibles Industry
- A trend towards artist-designed collectible vinyl toys can disrupt the traditional collectibles industry.
- Art Toy Industry
- The art toy industry has the opportunity to adapt to this trend and incorporate limited-edition artist-designed toys.
- Crowdfunding Industry
- Crowdfunding platforms like Kickstarter have the opportunity to become a dominant source of funding for the collectible art toys industry.
