Cj Hendry Unveils Juju, Which Arrives in Hong Kong with Phillips
Kanesa D — November 3, 2025 — Pop Culture
References: phillips & cjhendrystudio
Cj Hendry is expanding her creative efforts with her first collectible toy series, juju, developed in partnership with Phillips. The series debuts with an installation at Upper House Hong Kong on 17 November: a towering Christmas tree adorned with 200 oversized plush juju toys, available for “adoption,” with proceeds supporting Mother’s Choice, a charity aiding children without families and pregnant teenagers.
Each plush comes in a bespoke wooden collector’s box with a signed and numbered adoption card, available for collection after the display closes on 2 January 2026.
Following installation, juju transforms into a collectible bag charm available in 24 variations and sold in blind boxes, creating rare keepsakes for fans. The charms will feature at a pop-up exhibition at Phillips’ Asia headquarters in Hong Kong’s West Kowloon Cultural District from 29 November to 2 December.
The exhibition centerpiece is the juju Edition Sculpture, a handcrafted vinyl piece limited to eight editions of 100 worldwide, each presented in a custom wooden box with a display stand.
Image Credit: Cj Hendry, Phillips
Each plush comes in a bespoke wooden collector’s box with a signed and numbered adoption card, available for collection after the display closes on 2 January 2026.
Following installation, juju transforms into a collectible bag charm available in 24 variations and sold in blind boxes, creating rare keepsakes for fans. The charms will feature at a pop-up exhibition at Phillips’ Asia headquarters in Hong Kong’s West Kowloon Cultural District from 29 November to 2 December.
The exhibition centerpiece is the juju Edition Sculpture, a handcrafted vinyl piece limited to eight editions of 100 worldwide, each presented in a custom wooden box with a display stand.
Image Credit: Cj Hendry, Phillips
Trend Themes
1. Limited-edition Plush Collectibles - Cj Hendry’s juju series exemplifies the growing demand for artist-backed, limited-edition collectibles that blend art and consumer products, offering unique value propositions for art enthusiasts and collectors.
2. Charitable Fashion Collaborations - By integrating charitable efforts into product launches, like supporting Mother’s Choice through plush toy sales, companies can enhance brand image and consumer engagement through shared social values.
3. Blind Box Retail Strategy - The introduction of juju charms in blind boxes taps into the surprise element, enhancing customer experience and driving repeat purchases through collectible experiences.
Industry Implications
1. Art-infused Toy Industry - The mix of fine art aesthetics with plush toy production marks an innovative intersection fostering new market opportunities within the toy industry.
2. Luxury Collectibles Market - High-end, limited-edition series like juju appeal to the burgeoning luxury collectibles sector, where scarcity and exclusivity drive consumer interest and value.
3. Pop-up Exhibition Spaces - Utilizing pop-up exhibition spaces, as shown by the juju series's temporary display, enables brands to create immersive, time-sensitive experiences that captivate and engage audiences.
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