MGA launched 'Who's That Girl' as a kid-friendly range to introduce beauty in a fun format. The product collection includes Glitter Roots for hairstyling, color-changing Mood Lips and washable Beauty Tattoos. Inside the Who’s That Girl Beauty Box, kids will find more than 20 cosmetics and accessories, including some exclusive shades and miniatures for on-the-go use.
When it comes to playing around with the many kid-friendly cosmetics, there's the Who’s That Girl Dollface styling head, which may be used with various beauty items from the brand.
For the launch of Who's That Girl, the brand will be turning to support from influencers, as well as digital campaigns and social media to appeal to savvy young kids and tweens.