Snap recently introduced 'Snap Originals' which have made their debut on Snapchat's Discover page, connecting app users to exclusive, original shows with new episodes released daily. There are currently 12 daily scripted shows to discover through Snap Originals, including everything from comedies, a mystery-thriller from the creators of Riverdale, a docuseries and horror stories.
It is now common for entertainment to be tailor-made for mobile-first experiences but Snap Originals specifically makes the most of Snapchat's unique features. Viewers will be able to dive deep into the new shows thanks to Show Portals, which allow Snapchat users to swipe up to explore scenes from the shows themselves. The Snap Originals will also be supported by Lenses, Filters and more on the Snapchat platform.