Snap recently introduced 'Snap Originals' which have made their debut on Snapchat's Discover page, connecting app users to exclusive, original shows with new episodes released daily. There are currently 12 daily scripted shows to discover through Snap Originals, including everything from comedies, a mystery-thriller from the creators of Riverdale, a docuseries and horror stories.
It is now common for entertainment to be tailor-made for mobile-first experiences but Snap Originals specifically makes the most of Snapchat's unique features. Viewers will be able to dive deep into the new shows thanks to Show Portals, which allow Snapchat users to swipe up to explore scenes from the shows themselves. The Snap Originals will also be supported by Lenses, Filters and more on the Snapchat platform.
What's Driving This Trend
- Interactive Media Shows
- The integration of virtual features enhances the viewing experience for users and offers opportunities for extended brand engagement.
- Mobile-first Entertainment
- Developing content to fit the specific needs of a mobile audience can provide unique opportunities for innovation.
- Personalized Streaming Content
- The use of personalized content and mobile features can improve user engagement and drive user acquisition.
Who This Affects Most
- Entertainment Industry
- The development of mobile-first content can increase viewership of entertainment content, particularly among younger demographics.
- Social Media Industry
- Social media platforms can capitalize on the popularity of interactive and personalized content to increase user engagement.
- Augmented Reality Industry
- Showcasing features such as Show Portals can lead to the development and implementation of more advanced augmented and virtual reality features.
