As part of its campaign to prove that 'Some People’ll Do Anything for an Oreo,' the cookie brand put together a number of creative Oreo challenges that are being launched in collaboration with social media stars and influencers. All of these challenges offer a look at some of the playful lengths that people will go to for the taste of an OREO cookie, as the grand prize offered is a single pack of Oreos.
As part of the #OreoBrows challenge, people are urged to give their eyebrows the look of an Oreo cookie by drawing a black and a white line above their natural eyebrow. The finished effect recreates the look of an Oreo cookie when viewed from the side, with two dark wafers framing a creamy white center. These fun creations can be found on social media with the #OreoBrows hashtag.
What Makes This Trend Stand Out
- Social Media Challenges
- Opportunity for brands to engage with consumers through interactive and shareable challenges.
- User-generated Content
- Brands can leverage the creativity and participation of their customers to create engaging content.
- Playful Branding
- Creating fun and lighthearted brand experiences to connect with consumers.
Sectors Adopting This
- Food & Beverage
- Brands can create innovative and interactive campaigns to increase awareness and engagement with their products.
- Beauty & Cosmetics
- Opportunity to incorporate new and creative makeup trends into product marketing and promotions.
- Social Media Marketing
- Brands can utilize social media platforms to launch viral campaigns and connect with their target audience.
