Chipotle Gifted Kylie Jenner a Custom Guac Lip Kits
Katherine Pendrill — September 12, 2018 — Marketing
References: delish
Kylie Jenner is known for both her ultra-popular Lip Kits and her love of Chipotle, which means it was only a matter of time until Guac Lip Kits were born. While not quite the same as the richly pigmented lippies that Jenner sells, the guacamole-inspired lips kits are a hilarious take on the famous beauty product.
Earlier this week, Jenner posted a picture to her Instagram Stories showing a big white box from Chipotle. However, instead of burritos and chips, the box was filled with 10 Guac Lip Kits for the star to use. As the box stated, "A lip kit fit for a Chipotle-loving queen." Jenner was clearly thrilled with the gift, captioning the photo, "lol thank you @chipotle i love it!!"
While the stunt appears to be a one-off campaign, it demonstrates the small, yet clever, ways that brands are engaging with influencers.
Image Credit: Instagram.
Earlier this week, Jenner posted a picture to her Instagram Stories showing a big white box from Chipotle. However, instead of burritos and chips, the box was filled with 10 Guac Lip Kits for the star to use. As the box stated, "A lip kit fit for a Chipotle-loving queen." Jenner was clearly thrilled with the gift, captioning the photo, "lol thank you @chipotle i love it!!"
While the stunt appears to be a one-off campaign, it demonstrates the small, yet clever, ways that brands are engaging with influencers.
Image Credit: Instagram.
Trend Themes
1. Influencer Brand Collaborations - This trend is about brands collaborating with influencers to create unique and personalized campaigns that can engage with audiences in a non-conventional way.
2. Humor-inspired Products - This trend is about creating new products with fun and humorous concepts that resonate with the audience and create a positive brand association.
3. Customized and Personalized Gifts - This trend is about brands creating personalized and customized gifts for influencers as a way to build positive relationships and create buzz around their products.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the humor-inspired products trend by creating fun and quirky beauty products that resonate with younger audiences.
2. Fast Food Industry - The fast food industry can capitalize on the influencer brand collaborations trend by partnering with popular influencers to create unique campaigns centered around their products.
3. Social Media Marketing Industry - The social media marketing industry can capitalize on the customized and personalized gifts trend by offering tailored and unique gift experiences that help brands build positive relationships with influencers.
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