Whether it is a collection of colorful plates or a floral print slow cooker, the October 2018 pop culture trends demonstrate the growing influence of cooking show hosts and online foodies in the retail space. While Food Network stars were once limited to cookbooks, the October 2018 pop culture trends reveal that there are now a wide range of co-branding opportunities.
One example of a celebrity chef that has begun building a retail empire is Ree Drummond, also known as The Pioneer Woman. Though she already has a hit show, cookbooks, and restaurants to her name, Drummond recently partnered with Instant Pot on a new multi-cooker decorated with a sweet floral design.
Similar to Drummond, Chrissy Teigen has also turned her love of food into a brand with the launch of two hit cookbooks. Now she is going even further with the launch of a kitchenware collation with Target. With over 40 items to choose from and nothing priced above $140, Teigen is making the world of celebrity foodies more accessible to the everyday consumer.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
