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Diesel's 'Hate Couture' Has Celebrities & Consumers Own Hurtful Words

 - Sep 19, 2018
References: shop.diesel & wwd
Diesel's 'Hate Couture' collection was recently released and it is one that is centered around some of the hateful, hurtful words that are often directed at people online—but the collection is all about giving them less power, with Diesel noting "the more hate you wear the less you care." As part of the collection's campaign, Diesel worked with Nicki Minaj, Gucci Mane, Bella Thorne and others to share a message about how nasty words and abusive comments made online can be turned around.

Offline, Diesel is boldly carrying the theme of its Hate Couture collection to its brick-and-mortar stores, with the windows of its Milan store covered in a slogan that states "Diesel is dead."

As part of the limited-edition collection, consumers will be invited to create their own one-off pieces based off of the worst comments they have ever received. Additionally, the items from this Diesel collection will help to support charity initiatives against bullying and cyberbullying.