Oreo is releasing a series of fun, influencer-created cookie videos that are centered upon showing "Some People'll Do Anything For An Oreo." In collaboration with The Slow Mo Guys on YouTube, Oreo is now sharing an elaborate stunt that has gone viral involving a giant pool of milk, a raised treadmill and a waiter—as the title of the video suggests, the cookie video does involve "falling on a moving treadmill in slow mo."
While Oreo's YouTube channel features just a short teaser of the video, the sponsored version that appears on The Slow Mo Guys' channel is nine minutes in length, capturing all of the action from different angles. The video was released just days ago, yet it has already collected nearly a million views.
What's Driving This Trend
- Influencer-created Videos
- Collaborating with influencers to create engaging and shareable content can help brands reach a wider audience and increase brand visibility.
- Slow Motion Content
- Utilizing slow motion in videos can add an element of anticipation, captivate viewers' attention, and create a memorable viewing experience.
- Viral Marketing
- Creating unique and attention-grabbing content has the potential to go viral, generating significant brand exposure and audience engagement.
Who This Affects Most
- Food & Beverage
- Food and beverage companies can explore creative and entertaining ways to promote their products through engaging influencer-created videos.
- Entertainment
- The entertainment industry can leverage slow motion content to enhance suspense, create visually stunning scenes, and engage audiences in a unique way.
- Digital Marketing
- Viral marketing strategies, such as producing captivating videos, can be employed by digital marketing agencies and brands to attract and retain a larger online following.
