'Pinto the Burrito' is an Instagram account from fast-casual Mexican food chain Dos Toros that is entirely dedicated to sharing a variety of funny memes centered around the quirky character.
On the account, which has grown to have a following of more than 120,000 social media users, those looking for a laugh will find memes that reference classic sitcoms like Friends, Tinder, hit music videos, movies and more without much branded messaging—although the account's bio does include the #GuacGang hashtag and a link to Dos Toros' Burrito Time app that connects consumers to free burritos.
Beyond the Internet, memes have been referenced by everything from popular confectionery products to high-end fashion brands with a sense of humor and a finger on the pulse.
Why This Trend Is Growing
- Meme Marketing
- Dos Toros' 'Pinto the Burrito' Instagram account showcases the power of leveraging meme culture for marketing purposes.
- Social Media Engagement
- With over 120,000 followers, Dos Toros' 'Pinto the Burrito' Instagram account demonstrates the potential for engaging an audience through humorous and relatable content.
- Branded Entertainment
- Dos Toros' 'Pinto the Burrito' Instagram account exemplifies the use of entertainment-focused content to subtly promote a brand and its offerings.
Industries Being Reshaped
- Fast Casual Dining
- The success of Dos Toros' meme-inspired burrito campaign highlights potential opportunities for other fast casual dining establishments to tap into viral marketing strategies.
- Social Media Marketing
- The rise of meme-inspired campaigns presents exciting prospects for social media marketing agencies to create engaging and shareable content for their clients.
- Food and Beverage
- The crossover of meme culture into food and beverage industries opens doors for innovative marketing approaches and collaborations with popular social media accounts.
