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Gwyneth Paltrow's Goop Opened a UK Pop-Up Store

 - Sep 28, 2018
References: goop & dezeen
Gwyneth Paltrow's Goop briefly enters the European market with a UK pop-up shop experience. With a permanent location in Los Angeles, the celebrity-owned brand has debuted in cities like Dallas and New York. The lifestyle company commissioned Fran Hickman to produce a luxuriously welcoming interior for the UK outpost. The arrangement embraces a classical approach to design that is identified through a refined quality.

The main concern for the studio was to communicate the ethos of Gwyneth Paltrow's Goop — a presence that is affiliated with the "elegant, modern, understated, warm, sophisticated, and fun." The colors selected for the interior are predominantly blue, yellow and orange which instill a welcoming radiance.

Photo Credits: Fran Hickman, Appear Here