Roots Canada introduces its new Roots Sweatstyle campaign that highlights the four different styles of four emerging Canadian artists. This year's Swearstyle marks the fourth annual occurrence of the campaign with the spotlight hitting Killy, Bülow, Charlotte Day Wilson and Langston Francis this year. The concept aims to capture each artist's authentic style, their individual perspective on the brand. and their own Canadian roots.
Killy is a songwriter and a recording artist from Toronto, embodying non-traditional musical pieces that generate millions of plays and sold-out shows internationally. Charlotte Day Wilson is a producer, vocalist, and multi-instrumentalist also from Toronto. Her roots lie in the genres of both R&B and folk, generating a cult following with her unique sound. Bülow is a Canadian born pop artist and Spotify sensation who now resides in the Netherlands. Finally, Langston Francis is a 16-year-old musician from the heart of Toronto.