For its September issue, GARAGE Magazine employs creative Deana Lawson for a Rihanna photoshoot that communicates everything the pop culture icon stands for. The cover of the publication and the accompanying editorial display the R'n'B Queen in a glamorous setting. The celebrity is seen wearing high-fashion pieces from labels like Dolce & Gabbana, Y/Project, Tiffany & Co. and more.
According to GARAGE's editor-in-chief, Mark Guiducci, the Rihanna photoshoot is meant to embrace and showcase the character traits that make the celebrity one of the most beloved today — "unguarded, miraculously vital, perfect in her imperfections."
Moreover, the Rihanna photoshoot is New York-based Deana Lawson's debut in editorial and first-ever magazine cover. The GARAGE Magazine issue is hitting stands on September 6th.
Photo Credits: Deana Lawson
Key Themes Behind This Trend
- Celebrity Fashion Editorials
- There is an opportunity for brands to collaborate with celebrities in creating high-fashion editorials for magazines and increase brand awareness.
- Celebrity Brand Ambassadors
- Creating a 'genuine' connection and long-term collaboration with a celebrity brand ambassador can increase a company's credibility and customer loyalty.
- Diversity and Representation in Creative Industries
- Hiring artists and creatives from diverse backgrounds can bring fresh perspectives and help promote diversity and inclusivity in industries such as fashion and media.
Where This Applies
- Fashion
- Fashion brands can collaborate with celebrities to create high-fashion editorials that feature their products and increase brand awareness.
- Media
- Magazines can feature celebrity editorials to increase readership and collaborations with diverse artists can help promote inclusivity.
- Marketing and Advertising
- Finding celebrity brand ambassadors with genuine connections to a company's values can increase credibility and customer loyalty for the brand.
