Kidrobot and Sanrio Team Up on a Line of Adorable Limited Collectibles
Amy Duong — September 6, 2018 — Pop Culture
References: kidrobot
Kidrobot and Sanrio join forces to create a playful collection of limited edition collectibles, plushies, and artistic toys. The line was first showcased at the San Diego Comic Con this year, where Hello Kitty herself appeared at the booth to celebrate the adorable goods. The first drop of the line is now available for purchase online at Kidrobot. It includes plushes like the Hello Sanrio Hello Kitty Fries, which are a set of fries in a box that can be removed. Each fry features an adorable Sanrio character's face such as Hello Kitty, Kerropi, My Melody, Chococat, and more.
Another standout are the Hello Sanrio Plush Burger Charms, which are little plushes that can be hung to a set of keys, on a purse, or attached to a backpack. The expansive burger pack sees characters including Little Twin Stars, Tuxedosam, Badtz-Naru, Dokidoki, and more.
Another standout are the Hello Sanrio Plush Burger Charms, which are little plushes that can be hung to a set of keys, on a purse, or attached to a backpack. The expansive burger pack sees characters including Little Twin Stars, Tuxedosam, Badtz-Naru, Dokidoki, and more.
Trend Themes
1. Limited Edition Collectibles - The collaboration between Kidrobot and Sanrio showcases the trend of limited edition collectibles, offering opportunities for businesses to create unique and in-demand products.
2. Playful Artistic Toys - The collection of plushies and artistic toys highlights the trend of playful artistic toys, presenting opportunities for businesses to create visually appealing and engaging products for customers.
3. Character Collaboration - The partnership between Kidrobot and Sanrio demonstrates the trend of character collaboration, presenting opportunities for businesses to team up with popular characters or brands to create exclusive merchandise.
Industry Implications
1. Toy Manufacturing - The collaboration between Kidrobot and Sanrio in creating collectibles and plushies showcases disruptive innovation opportunities for toy manufacturing companies to create limited edition, playful, and character-based products.
2. Pop Culture Merchandise - The limited edition collectibles featuring popular Sanrio characters present disruptive innovation opportunities for businesses operating in the pop culture merchandise industry to cater to the demand for unique and exclusive items.
3. Fashion Accessories - The Hello Sanrio Plush Burger Charms highlight disruptive innovation opportunities for the fashion accessories industry to incorporate playful and visually appealing plush charms in their products.
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