South Korean fashion label ADER Error introduced its new collection for the Fall/Winter 2018 season entitled 'A Web Space.' The campaign is inspired by Google as it sees the search engine as its backdrop and takes on the same structural platform in showcasing its pieces. The collection sees the label's signature largely fitted silhouettes along with basic pieces including denim items, hoodies, jackets and accessories. Branding details are found throughout as well, along with multi-toned iterations of Google's Chrome motif and Microsoft's Windows symbols.
Some standout items include a white hat with Microsoft branding, white branded tee, brown suit and a purple hoodie. The bright Internet-influenced A Web Space FW18 collection is now available to shop online at ADER Error.
Why This Trend Is Growing
- Internet-inspired Fashion Collection
- Fashion labels can create collections inspired by popular internet brands or platforms to appeal to a tech-savvy audience.
- Multi-toned Motifs
- Incorporating colorful and multi-toned branding motifs from popular tech brands, such as Google or Microsoft, can bring a fresh and modern touch to fashion designs.
- Streetwear Basics with a Twist
- Designing streetwear staples such as denim items, hoodies, jackets and accessories with slight brand-inspired twists can create a unique and desirable fashion collection.
Industries Being Reshaped
- Fashion
- Fashion designers and labels can take inspiration from tech brands to create innovative and unique clothing and accessories.
- Technology
- Tech companies can partner with fashion labels to incorporate their branding motifs and designs into fashion collections or create new hybrid products.
- Retail
- Retailers can capitalize on the popularity of internet-inspired fashion collections by stocking these unique items in their stores or online shops.
