Reebok's Predator Sneakers Boast a Camo-Style Aesthetic
References: thepredator.fox & reebok
To celebrate the latest installment of the science fiction thriller, global footwear company Reebok partners up with 20th Century Fox and Extra Butter in the release of the Predator sneakers. The model takes on the silhouette of the popular DMX RUN 10 — "a battle-hardened veteran" that is identified with durability and superior support.
Yet, functionality is not the most illuminating feature of Reebok's Predator sneakers. The silhouette heavily references the movie franchise. From the breathable yellow mesh gusset that loosely references the creature's non-combat attire to the glow-in-the-dark graphics that are informed by the film's finale, Reebok's sci-fi-inspired footwear is truly packed with design-forward references. In addition, a direct nod to the 1987 release of the movie is made through "a ghoulish spine trophy souvenir" on the laces.
Yet, functionality is not the most illuminating feature of Reebok's Predator sneakers. The silhouette heavily references the movie franchise. From the breathable yellow mesh gusset that loosely references the creature's non-combat attire to the glow-in-the-dark graphics that are informed by the film's finale, Reebok's sci-fi-inspired footwear is truly packed with design-forward references. In addition, a direct nod to the 1987 release of the movie is made through "a ghoulish spine trophy souvenir" on the laces.
Trend Themes
1. Cinematic-inspired Footwear Designs - Footwear companies partnering with studios to release movie-themed shoes that appeal to audience nostalgia and loyalty.
2. Glow-in-the-dark Graphics in Footwear - Incorporating phosphorescent designs into sneakers as a way to add style and safety features for night-time runners and cyclists.
3. Mesh Gusset in Footwear - Offering increased breathability and lightweight comfort for athletic shoes through the use of mesh gussets in key areas.
Industry Implications
1. Footwear Industry - Utilizing innovative designs inspired by pop-culture phenomena to appeal to consumer nostalgia and maximize revenue opportunities.
2. Film Industry - Partnering with brands and products to cross-promote and extend revenue streams beyond the box office through merchandise sales.
3. Outdoor Athletic Industry - Incorporating innovative design features into footwear that cater to the needs of outdoor athletes, such as breathability and safety features.
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