'The Zombie' is the name of a new cocktail film from BACARDÍ that shares a recipe, along with plenty of creepy imagery that's perfect for the lead-up to Halloween.
For the making of The Zombie, BACARDÍ shares that one will need BACARDÍ Superior white rum, BACARDÍ Black—a premium dark rum—and triple sec, orange juice, grenadine and sweet and sour mix.
In terms of imagery, the first-person cocktail film reminds of old-school horror movies and has a gritty, grainy aesthetic. The recipe video pulls inspiration from classics like The Shining, The Ring, Saw and Psycho and sets the scene with someone inserting a BACARDÍ-branded videotape into a TV. There are also citrus fruits that are stitched together like Frankenstein's monster, oranges that are crushed with spiky devices, dripping bottles of red liquid and shadowy hands that appear in front of the camera.
Key Themes Behind This Trend
- Halloween-inspired Cocktail Videos
- Businesses can create Halloween-themed cocktail videos inspired by horror movies to attract customers during the holiday season.
- Interactive Cocktail Making Experience
- Adding interactive elements to cocktail making videos, such as choose your own adventure or virtual reality experiences, can provide a unique and immersive experience for customers.
- Brand Promotion Through Horror-themed Videos
- Companies can create horror-themed brand videos to promote their products in a unique and attention-grabbing way.
Where This Applies
- Beverage
- Beverage companies can create horror-themed cocktail videos to promote their products during the Halloween season.
- Entertainment
- Companies in the entertainment industry can create interactive horror-themed cocktail making experiences to attract and engage viewers.
- Advertising
- Ad agencies can work with brands to create attention-grabbing horror-themed brand promotion videos for social media and other advertising channels.
