19 Online Marketing Initiatives

The online space has the advantage of broad reachability, enabling easy access for consumers from all over the world -- these marketing initiatives highlight captivating elements and make the most of this vast technology. The purpose of exercising campaign stunts is to bring awareness to a brand, service, or product. A great way that Taco Bell recently participated was by bringing London's Big Ben back to life. The famous landmark is currently under construction and has been quiet as a result -- to bring awareness to the fast food chain's new locations, speakers were set up to evoke the familiar-sounding chimes.

Instagram's IGTV allows users to post content that breaches the one-minute constraint placed on average videos. Brands such as Bacardi and Nike have taken this opportunity to their full advantage to connect with their consumers. Bacardi gathered their consumers to direct a music video, creating the first-ever crowdsourced music video performed by dancing brothers, 'Les Twins.' Instagram allowed users to choose the video's settings, lighting, angles, choreography, and more. Nike highlights the journey of achieving fitness aspirations in its 'My Crazy Dream' campaign -- it showcases average athletes through an inspirational lens, rather than its usual approach of drawing in professional athletes.