Embracing the immense popularity of the Got Milk? campaign which first debuted in 1993, KITH Treats and the California Milk Processor Board are working on a nostalgic Fall/Winter 2018 capsule. The initative brings back the quirky milky mustaches with a roster of celebrities, including Seth Rogen, Chrissy Teigen, Joan Smalls, and Bobby Flay.
The Fall/Winter 2019 capsule features a line-up of co-branded apparel that boasts tongue-in-cheek renditions of the 'Got Milk?' slogan — From 'Got Kith?' to 'Got Treats?' Cozy, comfortable and contemporary, the capsule will definitely hit the nostalgia button for many.
The reimagined Got Milk? Campaign fits in extremely well with Ronnie Fieg’s vision for the KITH brand. After all, KITH Treats "was born out of [his] love for cereal."