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Nike's IGTV Videos Spotlight Everyday Athletes

 - Dec 6, 2018
References: instagram & adweek
Nike's IGTV debut highlights 'everyday athletes' and demonstrates the obstacles people go through to meet their fitness goals.

The campaign is titled "My Crazy Dream" and aims to spotlight a more average consumer, while appealing to a younger generation. Through the platform, Nike is spotlighting different everyday fitness stars through short but motivational clips. Opting to use regular people as brand ambassadors is a bolder move for Nike -- a brand that's known for its impressive athlete and celebrity collaborations, however this move is expected to boost engagement among its viewers.

Nike's IGTV videos feature a diverse collection of people and aims to spotlight the everyday challenges we all go through to achieve a variety of goals.

Image credit: Nike