Sneaker culture is booming and these 2018 shoe trends are a testimony to that. From adidas' traction-centric Maruqee BOOSTs and PUMA's chunky CELL Venoms to Aimé Leon Dore's colorful Air Force 1s and Eytys' rubber-speckled Angels, there is plenty of chic, fashion-forward and performance-driven footwear on the market.
For more tech-savvy consumers, certain brands have relentlessly been experimenting with cutting-edge features. This includes integrated digital features like in PUMA's 80s-inspired RS-Computer Shoe which is app-compatible and provides information about one's calorie burn and distance traveled. Others are minimalist add-ons that are centered around improving the experience. One such techy wearable in the 2018 shoe trends list is the RunPod by Zwift which adds a gamified layer to the act of running.
To learn more about shoe trends for the year ahead, check out Trend Hunter's 2019 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
