adidas Introduces the New Support-Centric Ultra Boost 19 Sneakers
References: adidas & highsnobiety
adidas officially unveiled a look at the newest Ultra Boost 19 sneakers -- it is the latest iteration of the label's signature running silhouette. To create the newest model, adidas channeled developers, designers, and runners from all over the world to ensure that it boasts elements that are performance-ready. The design is broken down to be reconstructed, analyzing all components of the show.
Some notable details include the additional 20% 'Boost' at the midsole and the propelling 'Torsion Spring' that softens the landing encounter. The running shoes are constructed from Primeknit 360 materials to ensure lightweight sensibilities and a 3D heel frame to comfortably support the heel area.The first Ultra Boost 19 colorway comes in 'Laser Red' -- there will be a limited drop on December 15th, followed by a global drop set for February 21st.
Some notable details include the additional 20% 'Boost' at the midsole and the propelling 'Torsion Spring' that softens the landing encounter. The running shoes are constructed from Primeknit 360 materials to ensure lightweight sensibilities and a 3D heel frame to comfortably support the heel area.The first Ultra Boost 19 colorway comes in 'Laser Red' -- there will be a limited drop on December 15th, followed by a global drop set for February 21st.
Trend Themes
1. Performance-ready Athletic Footwear - The trend of producing customized and performance-ready shoes for athletics or fitness for individual or professional purchases.
2. Advanced Materials for Athletic Footwear - The trend of using advanced materials, such as Primeknit 360, for lighter, flexible, and more comfortable athletic footwear.
3. Propelling Footwear Technology - The trend of incorporating new technologies in athletic footwear for a more comfortable and effortless running experience.
Industry Implications
1. Athletic Footwear Manufacturing - Manufacturing of advanced athletic footwear that leverages features such as specialized performance features to better support and propel athletes.
2. Sporting Goods Retail - Sporting goods retailers that specialize in personalized sales of advanced athletic footwear and other equipment for athletes.
3. Fitness Centers - Fitness centers that specialize in personalized training programs and equipment and would profit from selling advanced athletic footwear that caters to their members' athletic demands.
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