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Tv Series-Inspired Cushioned Shoes

Clean the Sky - Positive Eco Trends & Breakthroughs

adidas' Lannister UltraBOOST Center Around Game of Thrones

— November 28, 2018 — Fashion
The new Lannister UltraBOOST sneakers by adidas Originals properly honor House Lannister from the hit television series 'Game of Thrones.' The new sneakers are a piece in the special Game of Thrones House collection that is being created to celebrate the final season of the show.

The new Lannister UltraBOOST sneakers are complete in a striking red colorway accented with hits of gold, referencing the iconic colors of House Lannister. The uppers are constructed from the signature Primeknit materials held by the cage overlay. There are contrasting details in the form of the black heel counter with additional references to the show in the form of custom insoles and a heel tag that boasts the iconic "HEAR ME ROAR" slogan.
Trend Themes
1. Tv Series-inspired Shoes - The trend of creating shoes inspired by popular television shows offers opportunities for brands to capture the attention of fans and create unique, collectible products.
2. Cushioned Sneakers - The trend of incorporating advanced cushioning technologies in sneakers opens up opportunities for brands to provide enhanced comfort and performance to consumers.
3. Collaborative Collections - The trend of collaborative collections between brands and popular franchises allows for unique product offerings that cater to fans' specific interests and generate buzz.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend of creating TV series-inspired shoes to attract new customers, strengthen brand loyalty, and increase sales.
2. Entertainment Industry - The entertainment industry can explore collaborations with footwear brands to create merchandise inspired by popular TV series, leveraging the fan base and generating additional revenue streams.
3. Fashion Industry - The fashion industry can tap into the trend of collaborative collections to create unique and limited-edition products that resonate with consumers who are fans of specific TV series, creating exclusivity and demand.
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