Mark Gonzales and adidas newest venture are the ‘UltraBOOST by Mark Gonzales,’ a performance sneaker that uses neutral tones to enhance splotches of purple and teal. The pair are longtime partners in the sneaker industry, collaborating on sneakers in the adidas Originals and Skateboarding lineups for iconic silhouettes like the ‘Superstar.’
The sneaker features Gonzales’ Schmoo character in black and white on the toebox and various blue, grey, and black tones. Lacing options in neon green and orange are available in addition to the standard grey. The sneaker draws inspiration from previous ‘UltraBOOST’ releases, including a translucent cage around the lacing unit.
The ‘UltraBOOST by Mark Gonzales’ arrives at the adidas store on June 11 for $180 USD.
Image Credit: adidas
What's Driving This Trend
- Artist-designed Sneakers
- There's an opportunity for disruptive innovation by collaborating with artists to create unique, limited edition sneakers.
- Performance Footwear
- With athletes looking for the most comfortable and functional shoes, there's an opportunity for disruptive innovation by continuously improving and innovating performance footwear.
- Limited Edition Sneaker Drops
- There's an opportunity for disruptive innovation in creating hype and driving demand through limited edition sneaker drops.
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry can leverage artist collaborations to create unique sneaker offerings and drive demand through limited edition drops.
- Fashion
- Collaborating with artists and releasing limited edition sneakers can create a buzz and drive traffic to fashion retailers.
- Art
- Partnering with footwear companies to create artist-designed sneakers is an opportunity for artists to showcase their work in a new medium and reach a wider audience.
