Footwear label New Balance works in conjunction with fashion label J.Crew on a new collaborative capsule entitled the Canyon Road pack. The joint pack draws inspiration from the location that it is named after as it is complete with old artwork and located in New Mexico's Santa Fe. The inspiration is infused into the newest iteration of the 999 and the 999r sneaker models through the colors. The tones that adorn the new sneakers recall the American Southwest location -- there are blue skies that hover over rustic red canyons and cliffs.
The shoes are constructed from a blend of both leather and suede materials over the uppers with accents done in leather and branding details in the form of the signature 'N' logo. To round it all out are the white midsoles that contrast against the rustic uppers and rubber outsoles.
Key Themes Behind This Trend
- Southwest-inspired Sneaker Designs
- Designing sneakers with colors and motifs inspired by the American Southwest presents disruptive innovation opportunities in the footwear industry.
- Collaborative Capsule Collections
- Creating collaborative capsule collections between fashion labels and footwear brands provides disruptive innovation opportunities within the fashion industry.
- Blending Leather and Suede Materials
- Exploring the fusion of leather and suede materials in footwear construction can lead to disruptive innovation within the materials and manufacturing industry.
Where This Applies
- Footwear
- The Southwest-inspired suede shoes trend presents disruptive innovation opportunities in the footwear industry.
- Fashion
- The collaborative capsule collections trend offers disruptive innovation opportunities in the fashion industry.
- Materials and Manufacturing
- The blending of leather and suede materials in footwear construction presents disruptive innovation opportunities in the materials and manufacturing industry.
