Desert-Inspired Retro Sneakers

Reebok's DMX Run 10 Sneakers Arrive in a 'Sand Beige' Colorway

Reebok's signature DMX Run 10 sneaker silhouette introduces itself in a new tonal option entitled 'Sand Beige.' The new iteration retains the original model's retro design with a desert-inspired completion. The uppers are constructed from a soft premium suede material accompanied by a unique stitching detail. Across the side of the shoes are a zigzag pattern in a contrasting white incorporated through a stitching process. There are also black tooling systems over the cage and sole unit as an additional contrasting element.

The new sneakers include lacing systems that are created with a rope influence, dual-tonal lacing loops, and branding accents informed through embroidery infusion at the lace tips. The DMX Run 10 Sand Beige option is set to drop on December 1st.

Retro Sneaker Revival
Revitalizing classic sneaker designs with modern twists, such as desert-inspired colorways and unique stitching details.
Premium Materials
Using high-quality materials like suede and unique embroidery for added value and differentiation.
New Lacing Systems
Incorporating innovative lacing systems for both aesthetic and functional purposes, such as rope-influence lacing and dual-tonal loops.

Where This Applies

Footwear
The footwear industry can continue to innovate and differentiate their products by incorporating unique materials, designs and innovative lacing systems into their classic sneaker styles.
Fashion
Fashion and streetwear brands designing sneakers can incorporate retro styles and unique colorways to appeal to a wide range of consumers.
Technology
Technology companies and startups can explore opportunities to incorporate unique shoe lacing systems and materials into smart sneakers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 24%
Freshness 8%

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