Luxury fashion house Gucci highlights two signature sneaker models in the new Cruise 2019 collection -- the Flashtrek and the Rhyton are sneakers that originally made their debut during the unveiling of the Pre-Fall 2018 capsule. The footwear designs boast chunky structures and sit in the spotlight of the house's new editorial.
The main theme that the lookbook takes on is a 70s magazine aesthetic as retro ads. This is translated through cues such as retro gray settings, furniture, flamingo motifs, and marmalade. Some special details that adorn the sneakers include a large red lip with a snake-like tongue coming out of it adorning the Rhyton model and crystal-infused harness over the chunky Flasktrek sneakers.
Why This Trend Is Growing
- Retro Aesthetic
- Disruptive innovation opportunity: Create vintage-inspired fashion collections that tap into nostalgia and nostalgia-driven consumer demand.
- Chunky Sneakers
- Disruptive innovation opportunity: Develop technologically advanced, comfortable, and sustainable sneakers with bold and oversized designs.
- Crystal Infused Accessories
- Disruptive innovation opportunity: Explore the use of crystals and other unconventional materials in fashion accessories to create unique and luxurious designs.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate technology and sustainability into fashion production processes to meet the demand for eco-friendly and innovative designs.
- Advertising
- Disruptive innovation opportunity: Leverage retro and nostalgia-inspired advertising campaigns to capture the attention of consumers and stand out in a crowded market.
- Interior Design
- Disruptive innovation opportunity: Combine vintage aesthetics with modern functionality in interior design to create unique and captivating spaces that evoke nostalgia.
