A$AP Rockey and Under Armour Join TO Create the SRLo Sneaker
References: underarmour & highsnobiety
Rapper A$AP Rocky works in collaboration with Dave Mayhew, a former professional skater and a footwear designer on the joint SRLo sneaker silhouette. The new model draws inspiration from what is described as "90s skate and rave culture-inspired design." This approach celebrates the archival Osiris D3 sneaker model, which is the third design that Mayhew crafted for Osiris.
The model received an initial launch back in September this year and now Under Armour unveils the silhouette in two new tonal options. The latest colorways include a triple black option and a black and cream iteration -- both of which are set to drop on November 14th online at Under Armour and at AWGE. The SRLo sneakers boast an upper crafted from mixed materials with a captivating lacing system finished with reflective accents. This all sits atop of the label's signature HOVR midsole and cushioning.
The model received an initial launch back in September this year and now Under Armour unveils the silhouette in two new tonal options. The latest colorways include a triple black option and a black and cream iteration -- both of which are set to drop on November 14th online at Under Armour and at AWGE. The SRLo sneakers boast an upper crafted from mixed materials with a captivating lacing system finished with reflective accents. This all sits atop of the label's signature HOVR midsole and cushioning.
Trend Themes
1. Rave Culture-inspired Design - Companies can consider incorporating rave culture-inspired designs to appeal to a niche audience looking for retro and edgy aesthetics.
2. Collaborations with Nostalgic Icons - The success of the SRLo sneaker collaboration between former professional skater Dave Mayhew and rapper A$AP Rocky shows potential for other collaborations with nostalgic icons.
3. Mixed Materials and Reflective Accents - Footwear companies could experiment with mixed materials and reflective accents to create unique designs and add additional features to their products.
Industry Implications
1. Footwear - The footwear industry can capitalize on the popularity of rave culture-inspired designs to attract customers aiming to stand out from the crowd.
2. Music - Collaborations between fashion and music, such as the SRLo sneaker with A$AP Rocky, allows artists to expand their brand and potentially enter the fashion industry.
3. Skateboarding - Companies in the skateboarding industry can explore opportunities to collaborate with designers and expand their product lines to appeal to customers interested in skate and rave culture-inspired fashion.
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