Ugly Sweater-Inspired Sneakers

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The Brooks Levitate 2 Ugly Christmas Sweater Shoes are Festive

— December 8, 2018 — Fashion
The ugly Christmas sweater has transitioned from a niche holiday clothing option to an essential tradition for many, which is seeing brands respond with new products like the Brooks Levitate 2 Ugly Christmas Sweater sneakers.

The sneakers are supportive and suitable for sports just like the other color options available, but have been emblazoned with a traditional holiday scene that looks like it was pulled straight from a thrift store sweater. The sneakers also feature candy cane-stripped laces and jingle bells just above the toes to make them perfect for wintertime jogging or to keep a festive aesthetic when hitting the gym.

The Brooks Levitate 2 Ugly Christmas Sweater sneakers are priced at $150 and boast a flexible Fit Knit upper along with DNA AMP cushioning to make them ideal for working out in anytime of year.

Trend Themes

  1. Ugly Sweater-inspired Fashion — Opportunity to create more festive and unconventional clothing items inspired by ugly Christmas sweaters.
  2. Holiday-themed Athleisure Wear — Disruptive innovation opportunity to merge holiday aesthetics with workout gear for a unique and fun fashion statement.
  3. Functional Festive Accessories — Exploring the market for workout accessories that incorporate holiday-themed elements like jingle bells and candy cane-stripped laces.

Industry Implications

  1. Fashion — Incorporating ugly sweater-inspired designs into various clothing items, not limited to sweaters.
  2. Athleisure — Developing holiday-themed athleisure wear that combine functionality and fashion.
  3. Sporting Goods — Creating workout accessories that reflect the holiday spirit while still serving their intended purpose.
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