adidas unveils its new pack of basketball shoes featuring three different models in total -- the N3XT L3V3L sneakers, the Marquee Boost, and the Pro Vision. The three footwear silhouettes boast shapes that are suitable for on-court purposes and are constructed alongside the label's Brooklyn Farm. The inspiration behind the designs are drawn from New York City's athletes in order to spotlight the basketball culture in Brooklyn.
The N3XT L3V3L sneakers are the highlighting model as it is complete in a laceless structure and soft Primeknit materials on top of a LIGHTSTRIKE midsole for traction and cushioning -- it also boasts a lateral banking barrier in order to protect the midfoot. The Marquee Boost sneakers are complete with the signature Boost cushioning as well with a herringbone build at the outsoles and protected ankle collar. The Pro Vision is complete with a performance collar for additional ankle protection and soft cushioning at the midsoles. Notably, the sneakers are all complete with accents that nod to Brooklyn's "11222" area code.
What Makes This Trend Stand Out
- Laceless Basketball Shoes
- Opportunity to innovate on the closure system to improve fit and comfort for basketball players.
- Brooklyn-inspired Basketball Footwear
- Opportunity to design culturally-focused footwear for different regions that resonate with local athletes.
- Sneakers with Midfoot Protection
- Opportunity to create shoes with extra support and protection in the midfoot area, ideal for basketball players.
Sectors Adopting This
- Athletic Footwear
- Opportunity to disrupt the athletic footwear industry with products that cater to specific sports and regions.
- Basketball Apparel
- Opportunity to design basketball apparel such as jerseys, shorts, and socks that are inspired by local cultures.
- Sports Equipment
- Opportunity to innovate on sports equipment such as basketballs and hoops to improve performance.
