The PUMA Cell Venom sneakers originally made its debut back in the 90s, and now it returns with the same design to boast retro elements during the season. The latest iteration is complete in two tonal makeovers of a white and 'Surf the Web' and white and fuchsia -- Surf the Web features hues of lime green and blue. The signature footwear model retains the chunky structure with new details infused through updated technology and material construction.
The latest versions of the sneakers are made from mesh materials throughout the uppers for breathable sensibilities, accented with suede and leather in an overlaying form. The lacing systems are bulky as well, complete with a heel air unit, thick midsole, and branding accents infused through embroidery. The shoes are set to drop globally online and in-store beginning December 6th.
Key Themes Behind This Trend
- Retro Sneaker Revival
- Opportunity for brands to reissue popular sneakers from the past with updated technology and materials.
- Chunky Sneaker Trend
- Brands can capitalize on the growing demand for chunky sneakers by introducing their own versions with unique design elements.
- Breathable Mesh Materials
- Companies can explore the use of mesh materials in footwear to provide comfort and breathability to consumers.
Where This Applies
- Fashion
- Fashion brands can take advantage of the retro sneaker trend by reissuing popular styles from the past.
- Sportswear
- Sportswear companies can incorporate chunky sneaker designs into their product offerings to cater to the current fashion trend.
- Footwear Manufacturing
- Footwear manufacturers can develop innovative mesh materials and technologies to meet the demand for breathable sneakers.
