Hanon & Diadora's Pallone d’Oro Sneakers Celebrate an Anniversary
References: launches.hanon-shop & hypebeast
Scotland-based retail label Hanon works in collaboration with Italian sneaker label Diadora on the upcoming Pallone d’Oro sneakers in celebration of Diadora's 70th anniversary. The sneakers are accompanied by an anorak that boasts co-branding accents from both Hanon and Diadora. The overarching theme that the footwear model takes on highlights soccer and the name draws influence from the "Ballon d'Or" award. The new sneakers honor athletes who wore Diadora boots during the 80s and 90s when receiving the aforementioned award.
To celebrate the specific occasions, the Pallone d’Oro sneakers are constructed from the same materials as the original boots from the era. It fuses premium suede materials and Kangaroo leather in black, which all rests atop of a soccer outsole made for indoor environments. The anorak is entitled 'Aberdeen' and it is inspired by the dedicated fans from the 80s, with details including 3M drawstrings, kangaroo pockets, half-zip enclosures and bright hits of red. The pack is set to drop online at Hanon on December 1st.
To celebrate the specific occasions, the Pallone d’Oro sneakers are constructed from the same materials as the original boots from the era. It fuses premium suede materials and Kangaroo leather in black, which all rests atop of a soccer outsole made for indoor environments. The anorak is entitled 'Aberdeen' and it is inspired by the dedicated fans from the 80s, with details including 3M drawstrings, kangaroo pockets, half-zip enclosures and bright hits of red. The pack is set to drop online at Hanon on December 1st.
Trend Themes
1. Soccer-inspired Sneakers - Opportunity for disruptive innovation lies in creating sneakers that draw inspiration from soccer and incorporate premium materials used in sports footwear of the past.
2. Collaborative Footwear Collections - There's potential for disruptive innovation by collaborating with different brands to create unique sneaker collections that celebrate special occasions or anniversaries.
3. Nostalgic Sports Fashion - Creating fashion items that evoke nostalgia by incorporating design elements from past eras, such as 80s and 90s sports culture, can lead to disruptive innovation opportunities.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from disruptive innovation by incorporating soccer-inspired designs and premium materials in their products.
2. Fashion Retail - Fashion retailers can capitalize on disruptive innovation opportunities by curating collaborative sneaker collections that celebrate special events or brand anniversaries.
3. Sports Merchandise - The sports merchandise industry can tap into disruptive innovation by creating nostalgic fashion items that pay homage to iconic athletes and sports eras.
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