adidas Originals' run of Dragon Ball Z sneakers was epic and the brand finishes the anime-inspired project strong with two takes on the EQT Support ADV PK silhouettes. Aside from the performance-enhancing features, these two models take aesthetic cues from "the cult Japanese anime series' most iconic character" — Shenrong, the Eternal Dragon who comes forth when all 7 Dragon Balls are collected.
The mid-cut EQT Support ADV PK boasts a green and gold newly-engineered Primeknit upper that holds the foot secure in place, as well as embroidered kanji lettering. The appearance is intended to instill the sense of reptile scales. The second take on the silhouette is incredibly limited and available only through adidas Originals' online store. It boasts an elegant gold color palette on Primeknit with playful embroidered letting and accents.
While the first silhouette launches on December 18th, the later of the Dragon Ball Z sneakers will be made available on December 22nd.
What's Driving This Trend
- Anime-inspired Footwear
- The popularity of anime-inspired designs continues to grow, creating opportunities in the footwear industry for innovative collaborations and product offerings.
- Limited Edition Sneakers
- The success of highly limited and exclusive sneaker releases demonstrates an ongoing trend within the fashion industry to create unique and covetable products.
- Performance-enhancing Features
- Consumers continue to demand high-performance features in their footwear, creating opportunities for companies to develop innovative technology for athletic shoes.
Who This Affects Most
- Fashion
- Collaborations between fashion and entertainment, such as anime-inspired footwear, offer a unique brand image and market demographic.
- Sportswear
- High-performance features in athletic shoes continue to drive innovation in the sportswear industry and create opportunities for new products.
- E-commerce
- Offering highly limited and exclusive sneaker releases through online stores can create buzz and drive sales, demonstrating opportunities in the e-commerce industry for unique product offerings.
