nonnative & ASICS Design the Durable GEL-Yeti Tokyo HI G TX
References: nonnative & highsnobiety
The original GEL-Yeti footwear model was originally released back in 2000 by ASICS and it returns in a new iteration alongside nonnative -- the latest GEL-Yeti 'Tokyo HI G TX' boots take on a desert theme. The footwear model is prepared for all purposes and complete in militaristic design cues throughout the entire silhouette. Some militaristic cues are translated through the sandy tonal finish, the thick hefty soles, and the tactically informed lacing system.
Notably, the new Tokyo HI G TX boots boast waterproof elements with the sturdy GORE-TEX construction over the uppers. ASICS and nonnative's collaborative GEL-Yeti Tokyo HI G TX boots are set to launch on December 8th online at nonnative, Billy's and COVERCHORD.
Notably, the new Tokyo HI G TX boots boast waterproof elements with the sturdy GORE-TEX construction over the uppers. ASICS and nonnative's collaborative GEL-Yeti Tokyo HI G TX boots are set to launch on December 8th online at nonnative, Billy's and COVERCHORD.
Trend Themes
1. Militaristic Footwear - The popularity of design cues inspired by military attire in footwear can be converted into a disruptive innovation opportunity by integrating safety-focused features such as steel toes for industrial use.
2. Waterproof Fashion - With the increasing demand for sustainability and durability, the fashion industry can disruptively innovate by introducing waterproof garments and footwear made from recycled materials.
3. Outdoor Lifestyle - As the world becomes more health-oriented, the outdoor lifestyle industry can strategically align with healthcare organizations and fitness brands to offer more holistic, multifunctional gear and equipment.
Industry Implications
1. Footwear - Footwear companies can innovatively incorporate militiristic design cues throughout the entire silhouette to capture a niche audience interested in tactical aesthetics.
2. Fashion - Fashion companies can optimize on sustainability by developing waterproof garments and footwear made from recycled materials which will appeal to conscious consumers.
3. Outdoor Gear - Outdoor lifestyle industries can convert the current trend for isruption into higher demand for multifunctional gear and equipment suitable for outdoor activities that integrate a healthy lifestyle.
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