London's iconic Big Ben is currently quiet due to construction and Taco Bell is taking advantage of this inaction to showcase its newest taco campaign. Londoners have gone without Big Ben's chimes since the construction began taking place and Taco Bell creates its own iteration of the Westminister chimes to bring life back to the landmark.
This activation celebrates London's first four Taco Bell restaurants, located in Hammersmith, Holborn, Croydon, and Fulham. Hammersmith's restaurant opening marks the inaugural location, followed by Holborn's on November 30th, and Croydon's and Fulham's to follow in 2019.
The unexpected chimes captivate the attention of locals as their sound radiates from carefully placed speakers -- each speaker set was custom-made to ensure it evoked a narrow noise. Some special offers that London's first Taco Bells have planned include 'Taco Tuesday' and 'Happy Hour,' which features a value menu, and a taco and beer priced at £2.
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Taco Bell London Brings Life to the Out-of-Action Big Ben
- By: Amy DuongDec 3, 2018