London's iconic Big Ben is currently quiet due to construction and Taco Bell is taking advantage of this inaction to showcase its newest taco campaign. Londoners have gone without Big Ben's chimes since the construction began taking place and Taco Bell creates its own iteration of the Westminister chimes to bring life back to the landmark.
This activation celebrates London's first four Taco Bell restaurants, located in Hammersmith, Holborn, Croydon, and Fulham. Hammersmith's restaurant opening marks the inaugural location, followed by Holborn's on November 30th, and Croydon's and Fulham's to follow in 2019.
The unexpected chimes captivate the attention of locals as their sound radiates from carefully placed speakers -- each speaker set was custom-made to ensure it evoked a narrow noise. Some special offers that London's first Taco Bells have planned include 'Taco Tuesday' and 'Happy Hour,' which features a value menu, and a taco and beer priced at £2.
Key Themes Behind This Trend
- Landmark Activation
- There is an opportunity for businesses to utilize iconic landmarks that are temporarily out of action to create unique marketing campaigns and engage with local communities.
- Location-based Marketing
- The use of targeted marketing strategies based on specific locations, like Taco Bell's taco campaigns in London, can help businesses effectively reach their target audience and generate buzz.
- Customized Sound Experiences
- Creating tailored sound experiences, such as Taco Bell's custom-made speakers for the taco campaign, can create immersive brand experiences and capture the attention of consumers.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore innovative marketing approaches, like Taco Bell's campaign, to promote new locations and unique offers.
- Tourism and Travel
- The tourism and travel industry can leverage iconic landmarks that are undergoing construction or restoration to create engaging activations and attract visitors.
- Hospitality
- Hotels, restaurants, and other hospitality businesses can incorporate location-based marketing and customized sound experiences to enhance guest experiences and drive foot traffic.
