ThirdLove is an intimates company with an ethos rooted in equality and diversity and its latest ad, a one-page open letter in the New York Times, confirms how committed the brand is to the inclusion of all women.
The letter was written in response to the recent Victoria Secret runway show, which sparked controversy due to the lack of trans or curvier models. Written by the brand's founder and CEO Heidi Zak, this unique campaign shows its commitment to equality and diversity, while also demonstrating how its different from its competitors.
The letter signs off with a powerful message, "To all women everywhere, we see you, and we hear you. Your reality is enough. To each, her own."
Image credit: ThirdLove via Instagram, @Thirdlove
Equality-Focused Open Letter Ads
More Stats +/-
Empowering Feminist Fitness Campaigns
Charitable Feminist Clothing Lines
Women-Only Social Clubs
Enabling True Gender Equality
Feminist Fast Food Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.