ThirdLove Wrote a One-Page Open Letter in the New York Times
Ellen Smith — November 20, 2018 — Social Good
ThirdLove is an intimates company with an ethos rooted in equality and diversity and its latest ad, a one-page open letter in the New York Times, confirms how committed the brand is to the inclusion of all women.
The letter was written in response to the recent Victoria Secret runway show, which sparked controversy due to the lack of trans or curvier models. Written by the brand's founder and CEO Heidi Zak, this unique campaign shows its commitment to equality and diversity, while also demonstrating how its different from its competitors.
The letter signs off with a powerful message, "To all women everywhere, we see you, and we hear you. Your reality is enough. To each, her own."
Image Credit: ThirdLove via Instagram, @Thirdlove
The letter was written in response to the recent Victoria Secret runway show, which sparked controversy due to the lack of trans or curvier models. Written by the brand's founder and CEO Heidi Zak, this unique campaign shows its commitment to equality and diversity, while also demonstrating how its different from its competitors.
The letter signs off with a powerful message, "To all women everywhere, we see you, and we hear you. Your reality is enough. To each, her own."
Image Credit: ThirdLove via Instagram, @Thirdlove
Trend Themes
1. Equality-focused Marketing - Opportunity to create inclusive advertising campaigns that prioritize equality and diversity.
2. Authentic Messaging - Opportunity to connect with consumers by using genuine messages that resonate with their values.
3. Differentiation Through Values - Opportunity to differentiate from competitors by showcasing a strong commitment to equality and diversity.
Industry Implications
1. Intimates - Intimates companies can leverage equality-focused marketing to reach a wider customer base.
2. Fashion - Fashion brands can incorporate authentic messaging to foster a stronger connection with consumers.
3. Advertising - Advertising agencies can provide guidance to their clients on how to differentiate through values.
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