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YouTube Offered 'The LEGO Movie' Free to Advertise the Sequel

 - Dec 3, 2018
References: variety & theverge
To market 'The LEGO Movie 2: The Second Part,' YouTube screened 'The LEGO Movie' free for 24 hours. Available on Black Friday 2018, the entire film was run as a commercial on the platform and could be accessed by clicking an option to watch on the trailer for The LEGO Movie 2. Since The LEGO Movie was classified as an advertisement, it did not contain any commercials and played all 100-minutes without interruptions.

By offering The LEGO Movie free, YouTube showcased an innovative form of marketing that goes against conventional Internet ads. Also, releasing this movie helps further YouTube's ability as a movie streaming platform, especially since the website has begun to offer certain films for free streaming.

Image Credit: LEGO