National Geographic's Latest Campaign Follows Nujeen Mustafa

 - Dec 4, 2018
References: 72andsunny & adweek
National Geographic's latest campaign tells the story of Nujeen Mustafa -- a wheelchair-bound Syrian refugee who fled her country to Germany, against all odds.

The 60-minute campaign serves as one of many short clips which highlight the young girl's harrowing 3,5000-mile journey. The spot, which is narrated by Mustafa is unconventionally optimistic in tone and outlines some of the things which she was "never meant to see" on her journey, like train rides, boat trips and hot chocolate stops.

The inspiring ad closes as Mustafa reminds the viewers that if she defied the odds to make it past Syria, Austria and Turkey, all to land in a classroom in Germany she was "never meant to be in," then she can follow her dreams of becoming an astronaut, despite what people say is and isn't possible.