The new United Way #Unignorable campaign is a collaboration between the social good organization and global color authority Pantone. The campaign consists of a new and bold shade -- named "Unignorable" -- that was developed by Pantone specifically for United Way as a way to spotlight important social issues locally across Canada, along with those experiencing them. These issues range from poverty and mental illness to depression, domestic violence and a lack of employment and job security among today's youth.
In addition to its touching ad campaign, conceived by creative agency Taxi, the United Way #Unignorable campaign also features signature graphics by artist Malika Favre whose work translates various social issues through a vivid and simplistic visual language.
Aiming to bring light to important issues through color, United Way hopes to connect audiences through a universal medium, art.
Image Credit: United Way