Queen B has been identified as "a massive force for fashion trends and shopping behavior" and popular e-commerce platform eBay showcases that with products like Beyoncé phone cases, clothing, masks, and even life-size cut-outs. This data is backed up by insights from eBay purchases that coincide with releases by the pop start. Following the 'Hold Up' music video, Canadian purchases of yellow dresses skyrocketed by 225%. The popularity of KALE sweatshirts, on the other hand, increased by 300% after the debut of '7/11' in 2014.
These statistics help e-commerce websites like eBay to better cater their content to suit consumer interest. In fact, eBay is even curating a 'Bey Day' destination that will include everything in trending merch — from the Beyoncé phone cases to trending tour merch.